Skip To Content

    Nashville Business Journal: Mark Deutschmann and Bongo Java fuel condo development by Fairgrounds

    Source: Nashville Business Journal

    Alloy is an 81-unit modern condo community.

    More than 100 condos and flats, along with the roasting operation for Nashville’s original local coffee company, will soon start to appear on property immediately southeast of downtown and overlooking the state fairgrounds.

    Construction is imminent on the mixed-use development off Nolensville Pike, officially marking a new area of focus for Nashville developer Mark Deutschmann, who is known for revitalizing core urban neighborhoods and signaling their rebirth. It’s little surprise Deutschmann is heading this particular direction, given the early progress he’s seen on his mixed-use project covering some 7 acres in trendy and quickly changing Wedgewood-Houston, which used to be dominated by industrial businesses.

    Deutschmann’s Core Development owns 5.5 acres of land at 370 Herron Drive, where work is set to begin on a four-story condo building with 81 units. That $13.7 million phase of the development is set to open in late summer 2017, said Kent Campbell, vice president of Core Development.

    Campbell did not disclose the expected price range for the condos. Prices for condos in Core Development’s project in Wedgewood-Houston, if that’s any guide, range from the mid-$100,000s to the mid-$400,000s — a range notable both for its more attainable low-end and the high-end prices that are setting new benchmarks.

    The project, dubbed Alloy on Tech Hill, will also include 10 live-work flats and 10 two-story residences located on top of those flats. Additionally, Core Development plans up to eight “maker condos” that would be permitted under the “artisan manufacturing” zoning that Metro created last year— aimed at making it easier for craftsmen and artisans to find workspace.

    Bongo Java Roasting Co. will reside in the development, opening a café in addition to a roasting operation that supplies the company’s wholesale business and coffee for all of its establishments (there’s six today and three more in the works).

    The move, which Bongo Java founder Bob Bernstein alluded to in a previous interview, comes after Bernstein sold a building in the Gulch for $3.15 million this spring, one that houses the roasting operations today.

    EOA Architects, of Nashville, designed this latest Core Development project.

    For full article, visit

    We will share more information about Alloy in the coming weeks. This affordable community will have a myriad of modern amenities and stunning downtown views. 

    Trackback from your site.

    2 Responses to “Nashville Business Journal: Mark Deutschmann and Bongo Java fuel condo development by Fairgrounds”

    • Sir Carlos Leyva

      Written on

      VERY INTERESTED IN THIS PROJECT! I was one of the First 10% to “Sign a Contract at VIRIDIAN” (while it was a Parking Lot & Plans)and have Bought and sold MANY Properties with Christina (My Realtor for past 15 YRS)& Darin Cunningham Who as I’m sure you know, “They are a Very Great Dream Team”. I live in CA. Full-Time where I am President of “ALMOST MEXICO INC” Which owns and TWO very Successful Full Service Restaurants , And have been Commuting for 15 years for the Love of all things Nashville & MUSIC Writing as a professional! I Would really like some more info on this Project! Please SEND me ANY INFO. you may have at this time to my Email and BETTER YET, My Home Mailbox in CA. (I still love paper in my hands) Carlos Leyva, 7270 Union rd. , Paso Robles,CA. , 93446
      Thank you for helping me potentially purchase a Condo from you!!

      • Callie Hughes

        Written on

        We will send you info as we get it! This project has not gone on sale yet, but stay tuned for more updates on that.


    Leave a Reply

    About our blog

    Our agents write often to give you the latest insights on owning a home or property in the local area.