Marketing a home during COVID-19 is possible and is being done successfully throughout Nashville during this unprecedented time. That said, the process is different from the traditional home selling process, so if you sold a home before COVID-19, there are some important differences and significant considerations that we will discuss.
In general, as much of the process that can be done remotely, will be done remotely. The goal is to minimize as much “in person” contact as possible. From a marketing standpoint, this doesn’t impact many of our traditional techniques and strategies used to market your home. It does however change the process of physically entering your home.
Our first face to face is likely a virtual meeting, either by Zoom, Meet, or FaceTime where we can discuss the opportunities and challenges of selling during this time. We can discuss your home, your goals, and your questions to make sure selling in the current market makes sense for you. We can do a virtual walk through of your home and/or arrange for an in person walk through of your home in order to create a marketing plan and price analysis.
When a home is occupied, we recommend additional measures to help protect everyone involved in the process. For instance, you will be expected to leave your home for all showings, as well as for anyone else that needs to come into your home during the selling process, such as the photographer, inspectors, and appraiser.
Regarding showings, our team recommends taking additional measures to minimize virus transmission and maximize each showing. Since everyone’s needs and comfort levels are different, we try to tailor our showing protocols to your preference. In general, these protocols can include:
Contact us to schedule a virtual home consultation and discuss your real estate needs.